What being a server has taught me about success
Not only does my boss scream at me 24/7 to get cracking on orders. But I also deal with customers who b**** at me about where their food was.
It’s a pretty grueling job, considering how I get minimum wage (which was $8/hour in California). But after one year of working as a server for a Japanese restaurant, I’d learned one valuable lesson to succeed in business — and that’s to treat your customers nice, no matter how f***ing upset you are.
A real-case scenario that made me reflect on this lesson
(9:13PM at a busy downtown Vietnamese restaurant)
It’s late for dinner. People are walking in. Servers are rushing, from table to table.
Luckily, I’d already claimed a seat with a few friends. Based on what they said, this was the best Vietnamese restaurant in the entire city. So of course, my expectations rose.
The first dish, fresh spring rolls, took 20 minutes to arrive. Couldn’t blame them for the delay though, because these spring rolls were absolutely divine.
10 minutes passed. And finally, our server sprints to our table to deliver the rest of our food.
“Pho with beef flank. Fried egg rolls. Grilled pork rice….”
As my hand slowly reached for the egg rolls to pass to my friends and make space for the other dishes, the server rams into me with her recklessness.
*CLASH* An egg roll flops to the ground.
Thinking she’d at least apologize for the lost egg roll, she glared at me — as if I just spat in her face — for three long seconds.
It was at that very moment when I knew I wasn’t coming back. Not to this restaurant. Not for their exquisite food.
To me, having a good memorable experience with a business is worth more than their bestsellers. Especially when you dozens of options selling the same product.
If only she’d kept her cool and made an attempt to make things right, I’d came back for another taste. With another $12 from my pocket + extra $____ from my family and friends.
But no, she decided to stick with her fierce attitude and move on doing the same old s***. The #1 failure for any business.
You see, the thing is:
If you don’t care about your customers, you don’t care about your business. It’s only a matter of time before someone else takes over with the same product, but with better charm. That’s when you stop growing.
But if you do everything that you could to give customers a wonderful experience, you’ll get them back. Just remember,
“One customer well taken care of could be more valuable than $10,000 worth of advertising.”