Sometimes, we only have one shot to impress people — during job interviews. On dates. Infront of our friends’ friends. And you know what happens when you make the wrong move — you lose the opportunity of ever connecting with them in the future.
Blogs are no different, except you only get 7 seconds before people decide to stay or move on with their day.
That’s why I spend the majority of my efforts on things that people see first on blog posts, which are…
- Blog headlines
- Blog headers
“Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.”
If you’ve been itching to write better headlines, it won’t be on this post but you can read about it here.
For the rest of you, I’ll teach you how to create your own unique header for your blog post. One that looks very clean cut and clearly defines you. The best part is, you don’t need money or art skills to do this. Anyone can.
Shall we start?
1. Find your image
Many bloggers, to my surprise, struggle with finding images for their work. And it’s often because they fall back on the same sources everyone else uses — Unsplash, Stocksnap, Pixabay. I know this, because I usually bump into the same image from several blogs throughout the week.
If you truly want to be a legendary writer, you need to step out from the crowd. Unfollow everyone’s rulebook. Add another 50% to your efforts to find better sources. And just so you know, images aren’t just extra garnish. They’re there to attract eyes. To tempt people to read your blog.
After all, people’s brains process images 60,000x faster than text can.
So if you need some resources with great images, I recommend taking a look at this giant vault of stock sites. They exclusively feature images that have these 3 qualities: high-quality, authentic, useful.
2. Write your content
What message are you sending?
Are you selling a product? Introducing your blog? Teaching people a lesson?
Whatever it is, you need to make your message pop. Here’re some examples these brilliant minds have come up with.
What stands out are the bolded green verbs that Cammi uses to blow up her main theme. It paints the imagery, sets the mood, and unveils her intention. And if you notice, these aren’t common verbs, but verbs that elicit strong emotions. It’s a smart tactic that’s been used by marketers to lure readers.
Simple. Modern. Focused.
This is enough to introduce your business or product to those who may be interested in _________ (your business industry). Don’t sell. Pique their curiosity.
A subtle, elegant design for magazines, breaking news, interviews, surveys, and questionnaires. Make sure you choose an image that gives plenty of space for text, otherwise it’d look too overwhelming.
If you run your own blog, this is a great strategy to introducing readers to your blog as well as your old posts (the ones sitting in the dust). This is also perfect if you want to spread your social media.
What makes Michael’s blog header appealing are his blue color-frame words to highlight what’s most important. It could be a name, a business, an action, or in Michael’s case, an adjective.
3. Find your font
In my eyes, fonts are the text of your personality. So, it’s important to find a font that matches you and your blog header best.
Luckily, there are thousands of fonts you can pick from that I highly recommend checking out.
- 1001 Free Fonts — Over 8,000 fonts where you can type-and-see. Free for personal use.
- Font Squirrel — Provides thousands of free fonts that are carefully hand-picked for quality.
- Calligraphy Fonts — One of my personal favorites to use for my name, hashtags, or any small message for my blog header.
4. Use Canva
Last but not least, Canva. It’s a simple drag-and-drop photo editor that lets you customize your image.
It has been my savior for all of my social media campaigns, blog and email headers, framed quotes, and marketing schemes.
There’s actually much more you can do with Canva — it’s a very versatile tool. So if you haven’t already, make an account!
Once you’re ready, hit Create a design. You’ll get dozens of options.
Under Blogging & eBooks, choose Blog Title.
Of course, there’s custom dimensions depending on your blog’s requirements for the header.
After you’ve chosen, the rest is all fun. Tweak the text. Switch the background. Spice it up with icons.
Like what I’ve done for this post. 🙂